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A joint venture with Bridgehouse Capital, Arena Central Developments LLP, was formed in 2003 for the regeneration of this 7.8 acre island site fronting Broad Street and Queensway.

Outline planning permission has been granted for a vibrant mix of 2.3m sq ft (213,676 sqm) of commercial, residential, leisure, retail and hotels and up to 2,500 car parking spaces.

Phase one of Arena Central has been sold to Dandara who has secured planning permission for The V Building, an iconic, Eric Kuhne designed 50-storey residential tower.

It is anticipated that Arena Central could further reinforce the greater Broad Street area as one of the UK's leading leisure and commercial areas and become a major land mark and tourist attraction.

Pre-lets are being actively sought.

Birmingham City Council granted planning permission May 2012 for the development of a new 210 bedroom Holiday Inn Express Hotel on the site of the former leisure club. The building will be developed by Centre Island Ltd, owners of the adjacent Crown Plaza Hotel. The new hotel will include a 10,000 sq ft (929 sqm) health and fitness club with swimming pool, gym and spa. Demolition is due to start in September 2012 with construction of the new hotel starting in the middle of 2013.

www.arena-central.com